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POST EVENT REPORT - SOFT LAUNCH IDEAS 2010 |
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POST EVENT REPORT – SOFT LAUNCH IDEAS 2010 |
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General International Defence Exhibition and Seminar (IDEAS 2010) is scheduled from 6 – 10 December 2010 at Karachi. IDEAS-2010 is taking place under changed environment which has serious implications for successful conduct of the event. The changed environment presents a number of problems and challenges which needs to be addressed proactively with a view to convert these challenges into opportunities.
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To ensure success of IDEAS, it is important to give a momentous head-start to its promotional campaign. Besides other measures like proactive marketing by DEPO through showing their presence at important venues, personal meetings, publicity, direct correspondence, Soft Launch was held on 26 July 2010 at Islamabad to ensure projection of impending event in international media and attract potential exhibitors and sponsors to make it a success. The event was planned to target CEOs of own and multinational companies, potential exhibitors, diplomats, sponsors and leading businessmen.
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Objective
Main objectives to hold Soft Launch were:-
a. To allay security concerns of the participants.
b. To mobilize Commercial Attaches of various embassies.
c. To create sense of competition amongst countries by projecting space booking.
d. To show government’s resolve to conduct the event as scheduled.
e. Attract sponsors and exhibitors.
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Attendance
The ceremony was attended by 375 guests in total including Diplomats, High Officials, representation from Services and Federal Government and Business community.
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Conduct
The event began with a welcome address by Major General Muhammad Ijaz Hussain Awan, DG DEPO and key note address by the Prime Minister of Pakistan, Syed Yousaf Raza Gillani. After the speech of Prime Minister, a show was arranged depicting cultural heritage / regional traditions of Pakistan. The ceremony ended with the refreshments, served to all participants.
STAGE BACKDROP 
AMBIANCE
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